Shawn McLaughlin

Graphic and web designer by day. Crazy artist by night.
What I do
Birthday
EDUCATION
Central Connecticut State University – 1999 to 2002
Follow me
Work Experience
Shawn has been working in the graphic design field since 1999. He started working with small design firms as a temp while freelancing doing logo’s and websites for local bands.
In 2003 he made the jump to a three-person design team at the corporate marketing department of Stanley Tools. At Stanley, Shawn worked close with marketing heads, division and sales managers, contracted printers, photographers, and other design companies. His experience at Stanley moved him from a entry level designer into a senior level design position over his 6 year run with the company.
After Stanley Shawn became an art director and webmaster at Triadicon Inc. Specializing in web and print marketing for garden centers, garden nurseries and industrial tool companies. Shawn produced print / web catalogs, online newsletters, magazine ads, plant tags and other in store materials. Shawn also provided photography services for clients and their products.
After Triadicon Shawn transitioned into a web design position at CT Web Factory creating custom (CMS) websites and web / print marketing materials.
Shawn currently is a Marketing Coordinator | Graphic / Web Designer at NLR, Inc. in East Windsor CT promoting “Going Green” recycling services of universal waste materials
Jan 2018 – Present
DK Advertising
Bloomfield, CT
Graphic & Web Designer
-
Design advertising material and print collateral
-
Execute designs for custom (CMS) websites
-
Website maintenance & troubleshooting
Oct 2016 – Dec 2017
NLR, Inc.
East Windsor, CT
-
Coordinate marketing materials for the vice president and sales team
-
Responsible for creating brand awareness and researching opportunities for the company
-
Project managed website development and newsletter campaigns
-
Design advertising material and print collateral
-
Manage social media accounts with content creation and execution
-
Photograph products and recycling center facility
CT Web Factory
Wolcott, CT
-
Create project plan with timelines for clients
-
Execute designs for custom (CMS) websites
-
Design logos and print materials for clients according to brand guidelines
-
Photograph client products and locations for usage on website and print materials
-
Provide follow up support to clients after delivery of product(s)
Triadicon, Inc.
Fairfield, CT
-
Responsible for creating brand awareness and researching opportunities for the company
-
Design catalogs and print materials for clients
-
Project managed website development and newsletter campaigns for clients
-
Photographed client products and locations for usage on website and print materials
Stanley Black & Decker, Inc.
New Britain, CT
-
Design advertising material and print collateral for the marketing and sales departments
-
Provided art direction for print projects and photos shoots
-
Executed tasks and projects to meet all internal and external deadlines
-
Coordinated and negotiated with third party vendors for all internal print materials
My Skills
Graphic Design
-
Branding & Identity
-
Art Direction
-
Layout & Production
-
Creative Problem Solving
Web Development
-
Responsive Web Design
-
WordPress & Joomla (CMS)
-
User Inteface Design (UI)
-
HTML & Basic PHP
Photography
-
Nature & Outdoors
-
Products & Locations
-
Color Correcting
& Retouching
Program Knowledge
-
Adobe Creative Suite
-
Microsoft Office
-
Video Editing